Broadcast editors, producers and reporters now have direct desktop access to video and other multimedia content produced by MultiVu, a PR Newswire company, through Pathfire's Digital Media Gateway (DMG), the two companies announced today.

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Beginning this fall, MultiVu will deliver video content including video news releases (VNRs), b-roll, public service announcements (PSAs) and other sponsored video to broadcast outlets across the country through the Pathfire Digital Media Gateway (DMG), an automated digital IP-multicast distribution platform.

The Pathfire DMG feeds video content to dedicated servers located in broadcast stations across the country. The video is automatically received, stored and organized on the servers. Through the unique DMG desktop interface, reporters and producers can actually preview the video stored locally on Pathfire servers. Then they can click and drag video content to other station gear such as tape decks or edit suites.

By enabling desktop access to digital multimedia content from newsroom computers, the Pathfire DMG eliminates the need to monitor and roll tape on scheduled satellite feeds and makes access to multiple types of material from a variety of sources quick and convenient. The Digital Media Gateway Network is growing daily with servers now installed at 75% of broadcast stations across the country. Pathfire plans to reach nearly all stations by the end of the year.

"Digital 'store and forward technology' -- the ability to place content in a digital environment and forward it on demand -- is a major development in broadcast content delivery," said Tim Bahr, president of MultiVu, a PR Newswire company. "The Pathfire DMG platform allows broadcast journalists to preview, select, edit and download our clients' video and multimedia content directly from their desktop systems with the same application they use to access their network news content."

"MultiVu develops high quality video and multimedia content for their clients and we are pleased that they have chosen to deliver it through the Pathfire DMG," said Jim McCallum, Pathfire vice president of broadcast. "By making it more convenient to access MultiVu's content, Pathfire is creating a more robust content experience for broadcasters nationwide."

About MultiVu

MultiVu, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global specialized distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages. A new alternative for communicators, MultiVu utilizes the latest technologies and PR Newswire's vast specialized distribution resources to create multiple opportunities for companies to visually communicate with specific audiences on a variety of current and developing platforms. MultiVu specialty divisions include Healthcare, Entertainment/Celebrity and Investor/Corporate video.

About Pathfire (http://www.pathfire.com/)

Pathfire is a leading business-to-business provider of digital media content distribution and management services. Our customers are broadcast, cable, Internet and entertainment companies who understand that delivering content in a digital format can offer many advantages in terms of cost and efficiency. Through the Pathfire network, customers manage distribution of news, syndicated productions, stock footage, ads and other types of video content. Our suite of highly specialized, market-specific software applications can dramatically improve how our customers use this content in daily operations. Pathfire serves major broadcast networks, cable companies, advertising agencies and other leading media companies. Our customers include ABC, Charter Communications, CNN Newsource, DWJ Television, Getty Images News Services and Image Bank Films, Insight Media Advertising, National Geographic Television, NBC, MultiVu (a PR Newswire Company), News Broadcast Network (NBN), Point.360, UMTV (an initiative of United Methodist Communications), Warner Bros and West Glen Communications.

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SOURCE: MultiVu; Pathfire