Xinhua PR Newswire and China Global Partner to Market New Global Outbound Distribution Service in China
PRNewswire-FirstCall
BEIJING and NEW YORK

Xinhua PR Newswire, the newly formed venture between Xinhua Financial Network and PR Newswire, today announced that it has partnered with Beijing-based China Global Public Relations to market its new global outbound distribution service to public and private companies in China.

(Logo: http://www.newscom.com/cgi-bin/prnh/20021125/NYM130LOGO-b )

Xinhua PR Newswire and China Global will launch an education program consisting of seminars on public relations and investor relations including news release writing, media targeting, outreach to investment communities and more, in addition to direct marketing, advertising and promotional campaigns directed at China Global's current clients and prospects.

Xinhua PR Newswire was created to provide Chinese companies with a vehicle to directly target corporate news and information to the Western media and financial communities. In educating these companies on the common methods of communicating with Western audiences, PR Newswire and China Global will help them take advantage of new opportunities such as seeking foreign investments, partnerships and joint ventures that have been afforded through China's membership in the World Trade Organization and the recent passage of the 'Qualified Foreign Institutional Investors' (QFII) program.

"Working with China Global will significantly aid us in reaching out to the companies that will benefit most from this service," said John Williams, executive vice president of PR Newswire and co-chair of Xinhua PR Newswire. "We will be able to draw upon their relationships with these companies and seek their advice and counsel as we move forward."

"China Global is ready to provide China's enterprises with quality services by facilitating their move towards international markets, helping them in product promotion, building up extensive contacts with overseas markets and in enhancing their popularity and reputation," said Wang Zhiwen, General Manager of China Global.

About Xinhua PR Newswire

Xinhua PR Newswire is a venture created by Xinhua Financial Network and PR Newswire. Xinhua PR Newswire assists Chinese companies, public and private, in writing and distributing financial news releases to the media, financial community and general public around the world. Xinhua PR Newswire is the result of a blending of complementary expertise, relationships and experience to enable Chinese companies seeking foreign investments, to deliver their news to decision makers, individual and institutional investors, and journalists in the West.

About China Global Public Relations Co., Ltd

As a subsidiary of Xinhua News Agency, China Global Public Relations Ltd is the premier as well as the largest nation-wide professional public relations company in China. Capitalizing on the solid official and media background, China Global Public Relations Ltd has provided public relations services for a great number of domestic and foreign enterprises.

Photo: http://www.newscom.com/cgi-bin/prnh/20021125/NYM130LOGO-b

SOURCE: Xinhua PR Newswire

CONTACT: Rachel Asche, Director of Public Relations, PR Newswire,
+1-212-282-1929 or rachel_asche@prnewswire.com; Brandon Ashcraft, The Ruth
Group on behalf of PR Newswire, +1-646-536-7025 or bashcraft@theruthgroup.com;
or Joy Tsang, Corporate and Investor Communications Manager, Xinhua Financial
Network, +852-3102-3983 or joy.tsang@xfn.com