PR Newswire and Bluefish Wireless announced today at the PalmSource 2003 Palm OS Developer Seminar, a partnership designed to deliver breaking corporate news and other event information on wireless devices to attendees at trade shows and conferences.

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"Companies know that issuing news at industry events is an extremely effective strategy to target audiences that are interested in their specific industry," said Sarah Skerik, director of industry events, PR Newswire. "PR Newswire has always offered a comprehensive approach for companies to reach these audiences through online press kits, wire distribution and targeted delivery to niche media. Now, with so many people relying upon mobile devices for key information, this new partnership with Bluefish Wireless means PR Newswire clients can directly target their breaking news to event attendees -- the media, consumers, business partners and more -- faster and much more efficiently."

Bluefish, a developer of a proprietary communication platform that enables infrared data exchange between handheld devices and corporate back-end systems, provides a turnkey solution for any tradeshow or event and solves the age-old problem of getting people information when and where they need it, according to James Fisher, Chief Executive Officer at Bluefish Wireless. "We are seeing more and more handheld devices at tradeshows and events," said Fisher. "With breaking news and releases as part of the Bluefish event guides, people have access to more relevant, timely information." Starting today, event-related news and information from PR Newswire can be integrated into Bluefish event applications.

Bluefish Access Points, the visible portion of the network, are 7x7" battery operated units that can be placed virtually anywhere and communicate with user's handhelds via infrared. Show attendees simply arrive with their handheld and beam. At PalmSource, Bluefish is providing a comprehensive conference guide, including session information and speaker bios. PR Newswire's PalmSource-related news will be part of the mix.

About Bluefish Wireless Inc.

Bluefish Wireless provides an advanced two-way wireless platform for developing and deploying applications for handheld devices. The easy-to-use content creation software paired with battery-operated standalone Access Points (infrared transfer) make for a quick and cost effective data-exchange solution. Bluefish has developed a suite of applications and packages for a cross section of vertical markets that can be used in conjunction with the Bluefish Network, Wi-Fi, Bluetooth, and GPRS/GSM or as standalone applications. Founded in 1999, Bluefish Wireless is based in San Francisco.

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media Plc

United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

SOURCE: PR Newswire Association LLC; Bluefish Wireless Inc.