PR Newswire's Online MEDIAtlas™, the largest online global media database with information on more than 495,000 journalists, now includes data on financial analysts provided by Thomson Financial, it was announced today.
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Profiles and other information on more than 15,000 security analysts, portfolio managers, fixed income portfolio managers and directors of research from institutions with equity assets in excess of $500 million, is now available at no additional charge to customers of the Online MEDIAtlas™.
"Providing information on financial analysts through the Online MEDIAtlas enables public relations professionals to reach out to a new, and very important audience, using the same tried and tested solution they rely upon for their aggressive media relations targeting," said Ken Dowell, Managing Director, Targeting/Monitoring Services at PR Newswire. "It is a terrific enhancement and we are very pleased that our partnership with Thomson Financial has created this opportunity for our clients."
"The principle behind the Online MEDIAtlas -- delivering news targeted to interested parties and in their preferred method -- is the reason we chose to make our information available through this product," said Eric Frank, Executive Vice President, Thomson Financial. "Plus, the analysts in our database will significantly benefit from receiving targeted news from the companies that use the Online MEDIAtlas."
The Online MEDIAtlas is the world's largest source of editorial contacts for print, online and broadcast media providing access to 495,000 journalists worldwide including contact details, beat information and a detailed and up-to-date record of pitching guidelines from Bulldog Reporter's Pitching Tips. Online MEDIAtlas distribution is managed straight from the desktop through an easy-to-use, intuitive Web-based interface. It provides simultaneous news release distribution via fax, e-mail or surface mail according to journalists' preferred method for receiving news releases. In addition, Online MEDIAtlas contains the complete listing of PR Newswire's U.S. domestic and international newslines enabling distribution across the wire and to custom lists from one online portal. PR Newswire guarantees that any failed fax or e-mail transmission sent through the OnlineMEDIAtlas will be researched and re-submitted within 24 hours.
OMA is currently available in six languages -- two versions of English (U.S. and rest of the world), two versions of Spanish (Latin America and Spain), French and German.
About PR Newswire Association LLC
PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.
About United Business Media Plc
United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.
About Thomson Financial
Thomson Financial is a US$1.5 billion provider of information and technology solutions to the worldwide financial community. Through the widest range of products and services in the industry, Thomson Financial helps clients in more than 70 countries make better decisions, be more productive and achieve superior results. Thomson Financial is part of The Thomson Corporation (www.thomson.com), a leading provider of value-added information, software applications and tools to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. The Corporation reported 2002 revenues of US$7.8 billion and its common shares are listed on the Toronto and New York stock exchanges (TSX: TOC; NYSE: TOC).
Contact: Rachel Asche, Director of Public Relations, PR Newswire,
+1-212-282-1929 or
SOURCE: PR Newswire
CONTACT: Rachel Asche, Director of Public Relations, PR Newswire,
+1-212-282-1929 or
Web site: http://www.prnewswire.com/