PR Newswire has signed an exclusive two-year agreement with the Greater Los Angeles Auto Show to serve as the official newswire for the annual event, beginning with the Jan. 2 - 11, 2004 show at the Los Angeles Convention Center.
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"Our partnership with PR Newswire provides the LA Auto Show with the best, most dynamic way to disseminate news to the media, the auto industry and general public," says Barry Toepke, director of communications for the LA Auto Show. "Exhibitors can send their text news, as well as photos, video and audio directly to their key audiences through PR Newswire's vast distribution network."
All exhibitors' news releases will also be available on the Exhibitor News Channel, a site hosted by PR Newswire and accessible through the LA Auto Show Web site -- LAautoshow.com. Additionally, PR Newswire will deliver extra exposure through the LA Auto Show Online News Center at http://www.prnewswire.com/laautoshow/, and exhibitors will have the opportunity to purchase online press kits and specialized distribution circuits to provide news to targeted audiences.
"PR Newswire is pleased to be able to offer the exhibitors of the LA Auto Show many different ways for their news to be viewed by their key audiences," said Sarah Skerik, director of technology and trade show markets at PR Newswire. "PR Newswire is well-established in the automotive industry and understands the communications needs of these companies -- overall it should be a great event."
The LA Auto Show is permanently expanding to a 10-day event format to more conveniently accommodate growing consumer interest. The show opens Friday, Jan. 2, 2004 and continues through Sunday, Jan. 11. Two Media Days, held Dec. 29 and 30, 2003, will precede the public opening. For additional information and to register for Media Days, visit LAautoshow.com.
For information on PR Newswire services, call 800-858-7057 or email
About PR Newswire Association LLC
PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.
Contact: Rachel Asche, Director of Public Relations, PR Newswire,
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SOURCE: PR Newswire Association LLC
CONTACT: Rachel Asche, Director of Public Relations of PR Newswire,
+1-212-282-1929,