Utilizing a new technology designed by leading Web innovation provider, Two Peas Consulting LLC, PR Newswire customers' press releases are now available and fully keyword searchable on Apple iPhone™ mobile digital devices, by visiting http://www.tipmynews.com/iphone.

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To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/33570/

Based on Two Peas' Total Information Pages (TIP) technology, the new breaking press release service dubbed TIP iPhone Press Releases (TIPR) will provide iPhone users with access to all the press releases issued over PR Newswire.

The TIP technology also enables every press release to be immediately optimized so that every single word found within a release can be linked to more contextual information using an unlimited number of online information sources.

Joshua Cohen, director of Content Licensing and Distribution at PR Newswire, explains, "If a pharmaceutical company issues a press release over PR Newswire about a new drug to help stroke victims and the release posts to the TIPR platform, an iPhone user that clicks on the word 'stroke' will immediately be linked to Google where an automatic search will return more information on the word 'stroke'. Although Google is the default search source, an iPhone user can change the search source at any time to use a more targeted online information source, such as a medical information website."

He adds, "The advances in technology over the past five years have significantly changed the way in which organizations communicate by providing them with many more ways in which to engage their audiences. Today, organizations expect that when they send a press release over a newswire, they are reaching their audiences through all mediums and in all the communities in which they congregate. The technology developed by Two Peas will provide another level of engagement and contextualization of our customers' content, making it even more relevant to target audiences everywhere."

"TIP technology offers PR Newswire's customers and iPhone news release readers a truly unique experience," commented Dave Lalande, general manager, Two Peas Consulting, LLC. "Working in unison with Google's Advanced site search, TIP empowers the user to decide in what context they would like to view the search results. Searching text within the news stories is as easy as touching any word on the screen. You can even search your own organization's Web site for references to any word within the news stories."

Lalande adds, "This level of contextual search power has not been widely available until now. Our partnership with PR Newswire allows us to showcase our patent pending TIP technology. There are other full-text search technologies emerging, but these client-side systems are not compatible with all Internet browsers. Our TIP technology is the only one we know of that currently works on all browsers and mobile platforms."

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London (http://www.unitedbusinessmedia.com/).

About Two Peas Consulting, LLC

Two Peas Consulting, LLC (TPC) (http://www.twopeasconsulting.com/) is a leading edge Web innovation, search technology and Web/mobile applications provider. By licensing our TIP technology to customers Worldwide we empower them to control the search sources provided within their contextual search on Internet, Intranet and mobile platforms. TPC offers its server-side in-line contextual search technology to simplify Webmasters' absolute needs for offering compatibility and new, useful features to their users. Our technologies were built by Webmasters for Webmasters. TPC concentrates on products that help bring new ways of monetizing Websites that Website users find useful. We've been creating on-line e-commerce and Web innovation since 1989.

TPC offers a full range of Web development, project management, SEO services and vision planning. Our creative SEO techniques utilize TPC's custom TIP dictionary line for DNN and Microsoft's .NET platforms.

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.

Microsoft .NET is a registered trademark of the Microsoft Corporation.

SOURCE: Two Peas Consulting; PR Newswire Association