PR Newswire has partnered with Black PR Wire to offer the issuers of press releases the most robust distribution available to reach the African American and U.S. Caribbean media, and influential political and religious leaders, it was announced today.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/35793/

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The partnership strengthens PR Newswire's current African American offerings and can be combined with PR Newswire's industry leading multicultural services targeting U.S. Hispanic, Asian and Native American communities.

"This partnership underscores PR Newswire's commitment to providing companies and organizations with the best multicultural communications services and reach into our nation's fast growing multicultural communities," said Manny Ruiz, president of PR Newswire's Multicultural Services and Hispanic PR Wire. "There is no other commercial news distribution service that even remotely offers the depth and breadth of reach into these highly influential communities."

"We are extremely excited to partner with PR Newswire," said Bernadette Morris, president and CEO, Black PR Wire. "This new relationship will join together PR Newswire industry innovation and our targeted network so that we can achieve even greater success in communicating important messages to the growing and influential African American community."

PR Newswire's new Black and U.S. Caribbean newslines will feature in-depth distribution to print, broadcast and online media and community organizations on a city, state and national basis. Among the distribution circuits to be offered are "Leaders Within Organizations," which includes business, civic and faith-based groups. Black legislative leaders are also among those who can be reached through the new circuits.

In January 2008 PR Newswire announced the acquisition of Hispanic PR Wire, the leading news distribution service targeting Hispanic media and consumers. In addition to news distribution services, PR Newswire and Black PR Wire will be conducting professional development programs including marketing webinars and meetings to continually support marketers focused on communicating with multicultural audiences.

About Black PR Wire

Black PR Wire, Inc. is the nation's first and largest news distribution center providing targeted content for African Americans and serving the Black community. The company's database contains over 1,600 Black-owned publications and media outlets and includes a comprehensive listing of key Black journalists, opinion leaders and national organizations throughout the United States and the Caribbean.

Launched in 2000, Black PR Wire delivers its clients' press releases, video and audio news releases, electronic video messages and electronic newsletters to key reporters, writers, and influential grassroots, social and civic community leaders throughout the country. Black PR Wire also provides specialized services including direct media contact and placement pitching, as well as audio, video and e-newsletter development and distribution.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

  Media Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire
  +1.201.360.6776
  rachel.meranus@prnewswire.com

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SOURCE: PR Newswire Association LLC