PR Newswire's Director of Emerging Media Michael Pranikoff will present 'PR Newswire Presents: MEDIA3' -- an interactive discussion on the how Web 2.0 can bring an organization's communications program to the next level, on November 12 at the Architectural Heritage Center in Portland, OR.

  (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

  About 'PR Newswire Presents: MEDIA3

The face of PR is changing as the tools of PR evolve. In order to stay ahead of the innovations, communications professionals need to know how to use new media techniques and also stay apprised of what the next big thing will be.

PR Newswire's Director of Emerging Media Michael Pranikoff will lead an interactive discussion on how communicators can utilize the new technology that is driving emerging media. He will provide a real world case study utilizing those tools and give communications professionals the information they need to incorporate those tools into their program. This program is both for the novice and those that have been working in social media for a few years.

  Some of the topics that will be covered include:

  --  Social Media optimization
  --  PR and social networks
  --  Using online multimedia: photos, videos and more
  --  Going mobile


  About the Presenter:

Michael Pranikoff, PR Newswire, Director, Emerging Media, is responsible for educating communications professionals about the role emerging media, such as RSS, blogs, social networks, search engines, and other Web 2.0 technologies, play in public relations. Mr. Pranikoff has been traveling the world presenting PR Newswire's popular "PR in a Web 2.0 World" seminar series.

  Date:
  Wednesday, November 12, 2008

  Place:
  Architectural Heritage Center
  701 SE Grand Avenue
  Portland, OR 97214

  Time:
  Breakfast and Registration: 8:00 AM - 8:30 AM
  Presentation: 8:30 AM - 10:00 AM

  Continental breakfast will be served.

  Cost:
  Complimentary

  To register:
  http://tinyurl.com/6rl4ro

  For additional information, call 866-290-9691, or e-mail
  david.korvah@prnewswire.com.


  About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

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FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC