In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Indianapolis Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development presentation on maximizing multicultural initiatives on Wednesday, February 11, 2009 at the Hilton Indianapolis Downtown.
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The dynamic presentation will feature Manny Ruiz, President, Multicultural Markets & Hispanic PR Wire, who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of national tour entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009," which is traveling to various PRSA chapters throughout the country.
A longtime member of the Public Relations Society of America (PRSA), Ruiz is a past co-chair of PRSA's national diversity committee and is also a former board member of the PRSA Miami Chapter, where he has also served as the co-chair of its Hispanic Market Section.
Topics will include:
-- Key facts and figures about the U.S. Hispanic, African American and
U.S. Asian markets
-- Top trends in multicultural/ethnic public relations
-- Common mistakes that marketers make in targeted multicultural or
integrated campaigns
-- Means by which ethnic groups are driving the Web 2.0 era and the
dynamics that each segment brings to online communications
-- Similarities and differences in media preferences among the different
ethnic groups
-- Key ingredients of an effective multicultural marketing program
Event Details
"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009" - featuring Manny Ruiz, President, Multicultural Markets & Hispanic PR Wire
Wednesday, February 11, 2009
Location: Hilton Indianapolis 120 West Market Street, Indianapolis, IN 46204
Cost: Members, $25; Guest, $40; Student, $18; Teleconferencing, $15
For more information and to RSVP, please contact Kassie Mills at 317.631.6400, or e-mail
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