Fast Forward Events, an experiential marketing and event production agency, has named PR Newswire sponsor and official marketing communications partner of the upcoming Editor Showcase: Modern Moms brand-to-press networking event. Scheduled for March 18, 2009, at the New York Marriott Marquis Hotel, Editor Showcase will enable 40 brands that produce mom-centric consumer products to network with upwards of 100 media who cover the category.

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As the marketing communications partner, PR Newswire will provide various communications services, including press release distribution, event listings and other outreach services, as well as serve as the official news archive for Editor Showcase: Modern Moms. Additionally, as an added value to show exhibitors, participating brands will receive a 25 percent discount off PR Newswire's rates for customized PR Newswire/MultiVu services and packages.

"We are very excited to have PR Newswire as the presenting sponsor of Modern Moms as the organization brings this, the first in a series of Editor Showcase events, a high level of credibility among brand managers," stated Michelle Metter, Editor Showcase producer at Fast Forward Events. "The Editor Showcase: Modern Moms event is a great opportunity for exhibitors to share their latest products with attending media, and to gain even greater exposure through our partnership with PR Newswire."

Brands already committed to participate in Editor Showcase: Modern Moms include Disney on Ice, Disney Live, Munchkin, Bamboo Pet, Ringling Bros. and Barnum & Bailey, UbiSoft, Roba Dolce, Exergen, and Buffalo Games. Top-tier print, online and broadcast media such as Parenting; Good Housekeeping; iVillage.com; O, the Oprah Magazine; Redbook; SheKnows.com; and Kiwi are among those expected to attend.

"PR Newswire is pleased to sponsor Editor Showcase: Modern Moms and help spread the word about this valuable networking event," said Susan McPherson, vice president, Global Events at PR Newswire. "We look forward to assisting each exhibitor in garnering the attention of the most influential media possible through the use of our services."

Editor Showcase: Modern Moms will be held at the Marriott Marquis in Times Square on March 18, 2009, from 2 p.m. to 6 p.m. Set in a mini-trade show format, attending media will have the opportunity to visit exhibitors' tables to learn more about their offerings and test product samples. The deadline for brands to participate is March 1, and space is filling up quickly. To learn more and register for this event, please visit www.editorshowcase.com.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations are able to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, messages in text and multimedia format.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  For more information, go to www.unitedbusinessmedia.com

  About Fast Forward Events

Fast Forward Events is an experiential marketing and event production agency specializing in the creation of world-class trade and consumer experiences. Executives at the company have more than 15 years experience producing events that connect brands to their target audiences, including wine and spirits road shows, the Diving Equipment & Marketing Trade Show, Action Adventure Expos, the San Diego Bay Wine & Food Festival, and the Los Angeles Wine & Food Festival, among others.

Contact: Rachel Meranus, Vice President, Public Relations, PR Newswire, +1-201-360-6776 or rachel.meranus@prnewswire.com.

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SOURCE: PR Newswire Association LLC; Fast Forward Events