In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Boston Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development panel on maximizing multicultural initiatives on Friday, May 8th at Curry College.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

The dynamic panel presentation will feature Christine Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire, Eduardo Crespo, Founder and CEO, Hispanic Market Solutions, and Michelle Davis, Vice President, Marketing and Public Affairs, Children's Hospital Boston, who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of a national tour entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009," which is traveling to various PRSA chapters throughout the country.

  Topics will include:
  --  Key facts and figures about the U.S. Hispanic, African American and
      U.S. Asian markets
  --  Top trends in multicultural/ethnic public relations
  --  Common mistakes that marketers make in targeted multicultural or
      integrated campaigns
  --  The means by which ethnic groups are driving the Web 2.0 era and the
      dynamics that each segment brings to online communications
  --  Developing and launching an effective multicultural communications
      strategy


  Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009" - featuring:

Christine Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire

Eduardo Crespo, Founder and CEO, Hispanic Market Solutions

Michelle Davis, Vice President, Marketing and Public Affairs, Children's Hospital Boston

Date: Friday, May 8

Time: Breakfast, Registration and Networking: 7:30 A.M. - 8:00 A.M. Program: 8:00 A.M. - 9:30 A.M.

Location: Curry College - Parents Lounge, Hafer Academic Building - 1071 Blue Hill Avenue - Milton, MA 02186

  Cost: PRSA, Publicity Club, PRSSA and Non-PRSSA students, $20
  Non-Member, $30

For more information and to RSVP, please contact Beth Bryant at 508-786-3013, or e-mail bbryant@bbwrites.com.

Register Using The Link Below:

http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=c9aa2da1-8589-47fe-a49d- 879f3e54d2ec

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public. Utilizing PR Newswire's industry-leading communications and marketing services, its customers build brands, generate awareness, impact public policy, drive sales, and raise capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

  Contact:
  Rachel Meranus
  PR Newswire
  201.360.6776
  rachel.meranus@prnewswire.com

  Beth Bryant
  For PRSA
  508-786-3013
  bbryant@bbwrites.com

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC