In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Arkansas Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development panel on maximizing multicultural initiatives on Friday, June 19th at the Little Rock Club, located on the 30th Floor of the Regions Bank Building.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

The dynamic interactive presentation will feature Joe Carleo, APR, Founder and Executive Producer, Advanced Language and Media Services and 2009 Vice Chair of the PRSA National Diversity Committee who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of the national tour entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009," which is traveling to various PRSA chapters throughout the country.

  Topics will include:
  --  Key facts and figures about the U.S. Hispanic and African American
      markets
  --  Top trends in multicultural/ethnic public relations
  --  Common mistakes that marketers make in targeted multicultural or
      integrated campaigns
  --  The means by which ethnic groups are driving the Web 2.0 era and the
      dynamics that each segment brings to online communications
  --  Developing and launching an effective multicultural communications
      strategy

  Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009" - featuring Joe Carleo, APR, Founder and Executive Producer, Advanced Language and Media Services

Date: Friday, June 19

Time: Lunch, Registration and Networking: 11:30 AM - 12:00 PM Program: 12:00 PM to 1:00 PM

Location: Little Rock Club - Regions Bank Building - 30th Floor - 400 W. Capitol Suite 2435. Little Rock, AR 72201

Cost: PRSA Members - Complimentary, Non-Member - $25, Student -$15

For more information and to RSVP, please contact Bruce Trimble at (501) 551-1915, or e-mail bruce.trimble@sbcglobal.net.

  Use the link below for additional registration information:
  www.arkprsa.org/meetings.cfm

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  Contact:
  Rachel Meranus
  PR Newswire
  201.360.6776
  rachel.meranus@prnewswire.com

  Bruce Trimble
  For PRSA
  501-551-1915
  bruce.trimble@sbcglobal.net

First Call Analyst:
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