MultiVu's The Digital Center Named 2010 CODiE Awards Finalist for Best Video Content Aggregation Service
PRNewswire
NEW YORK

PR Newswire, the global leader in innovative communications and marketing services, today announced that The Digital Center, a video archival platform created and hosted by MultiVu, PR Newswire's broadcast and multimedia division, has been selected as a finalist for the 2010 CODiE Awards in the category "Best Video Content Aggregation Service." The award recognizes the best new services for distribution of licensed video and/or user generated video direct to end-users or other third party distribution services.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/prnewswire/41760/

(Logo: http://www.newscom.com/cgi-bin/prnh/20090420/NY01337LOGO-b )

Launched in April 2009, MultiVu's The Digital Center is an online management system designed to archive assets such as videos, photos and logos and rapidly disseminate such content to media and consumer audiences around the world. Among its unique attributes, MultiVu's The Digital Center offers the ability to download content in multiple formats that cater to journalists around the world and automatically distribute the materials to PR Newswire's media network and to the thousands of members of PR Newswire for Journalists. The Digital Center also promotes direct, one-on-one engagement through an optional comment and rating system and incorporates reporting and tracking capabilities, such as the number of hits a video receives and demographic information on individuals who download full digital files.

"The rapid proliferation of Web 2.0 has changed how marketing and PR professionals engage consumers and media, creating a need for tools and services to manage and distribute new media assets in a format that is easy to download," said Missy Gartner, National Account Manager for The Digital Center. "The Digital Center enables users to upload their own multimedia content through a user-friendly platform on which they can more nimbly and efficiently manage their multimedia assets. We are honored that Digital Center has been selected as a CODiE Awards finalist."

The CODiE Awards were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. The CODiE Awards hold the distinction of being the industry's only peer-reviewed awards program, which provides member companies with a unique opportunity to earn praise from their competitors. Now in its twenty-fifth year, the CODiE Awards program has raised the standard for excellence and serves as prestigious representation of outstanding achievement and vision in the software and information industry.

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PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

  Media Contacts:
  ---------------
  Rachel Meranus
  Vice President, Communications
  PR Newswire
  +1.201.360.6776
  rachel.meranus@prnewswire.com

  John Crosby
  Vice President, Communications
  SIIA
  +1.202.789.1360
  jcrosby@siia.net

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20090420/NY01337LOGO-b Video: http://multivu.prnewswire.com/mnr/prnewswire/41760

SOURCE: PR Newswire

CONTACT: Rachel Meranus, Vice President, Communications, PR Newswire,
+1-201-360-6776, rachel.meranus@prnewswire.com; or John Crosby, Vice
President, Communications, SIIA, +1-202-789-1360, jcrosby@siia.net