NEW YORK, Oct. 14 /PRNewswire/ -- PR Newswire, the global leader in innovative communications and marketing services, is proud to announce that it has won the Web Marketing Association's Best Public Relations Website Award for 2010.
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Sandra Azzollini, Director, Online Content and Community, accepted the award for 'PR Newswire's Optimized News Platform: Speed, Content & Connectivity.'
PR Newswire's Optimized News Platform, a user-friendly interface with a library of articles and whitepapers as well as the most powerful, most effective search engine optimization available, is the centerpiece of the website's design. The site features three main points of interaction – Products & Services, Knowledge Center and Browse News Releases – that enable communications and marketing professionals to search news and communications tools while the 'quick links' panel at the top of every page offer one-click access to press release distribution, site search, other PR Newswire websites, membership applications and subscription services.
The global communications platform and breaking newsfeed provides visitors with the information and interactive capabilities to help them access up to-the-second content and correspond with PR Newswire's product representatives. In determining the winner of the Best Public Relations Website Award, independent expert judges examined several criteria in determining the industry's best website including: design, ease of use, copywriting, interactivity, use of technology, innovation and content.
"We are thrilled to receive this prestigious award from the Web Marketing Association recognizing PR Newswire's best-in-class website," said Azzollini. "PR Newswire's website is an online illustration of the company's leading-edge tools and capabilities. The site's design and premier search optimization makes news releases, expert articles, videos and other content easy for visitors or search engines to find and easy to share."
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAwards are recognized as the premier industry based Website Award program in the world.
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.
Media Contacts:
Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com
SOURCE PR Newswire Association LLC