NEW YORK, May 9, 2011 /PRNewswire/ -- PR Newswire today announced the promotion of Andrew Meranus from Director, Agency Markets to Vice President of Business Development and Agency Markets.
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As Vice President of Business Development and Agency Markets, Andrew will drive PR Newswire's business development efforts targeting public and private companies, overseeing a team of sales executives across the U.S. The focal point of Andrew's new role will be to introduce PR Newswire's suite of communications services to companies currently without any service provider or currently using competing communications tools. In addition to his new responsibilities, Andrew will continue to maintain his current role leading a sales team focused on the retention and growth of key IR and PR agency business across key U.S. markets.
"Andrew's strong track record of promoting PR Newswire, driving new business from public and private companies and success forging key national and global partnerships made him the clear choice to assume the role of Vice President of Business Development and Agency Markets," said Bob Seiler, senior vice president, Sales & Marketing. "In particular, Andrew's ability to build close relationships with new and existing customers as well as his proven skills at growing sales uniquely qualifies him to lead PR Newswire's efforts to promote its leading-edge communications workflow solutions and tools in new markets."
Since joining PR Newswire, Andrew has held several positions within the company, recently serving as Director of Global and Strategic Accounts. In this role, Andrew worked to build national and global partnerships, negotiating and structuring preferred partner deals with global organizations, forging close relationships with internal sales teams and working closely with top-level executives and partners on marketing and communication strategies.
Prior to joining PR Newswire, Andrew was Director of Strategic Alliances at ScreamingMedia, Inc., a leading provider of information management solutions for the aggregation, distribution and integration of real time business and financial information into websites, intranets, wireless sites and interactive television. At ScreamingMedia, Andrew developed and expanded business through the creation of strategic alliances and negotiated and structured a wide variety of business deals. He was instrumental in helping the Company to grow in additional markets, including his pivotal role in opening up a San Francisco office and working closely with the executive team leading up to its IPO in August, 2000.
"This is a very exciting time for PR Newswire and I am looking forward to playing an instrumental role in leading PR Newswire's business development efforts," remarked Andrew. "In what is best described as a torrent of new media capabilities and requisite opportunities, PR Newswire is redefining and reinventing its position as a leader in the industry by developing tools and solutions that span the marketing and communications landscape."
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
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