NEW YORK, June 23, 2011 /PRNewswire/ -- PR Newswire announced today that Todd Grossman, Vice President of MultiVu, PR Newswire, will be a featured speaker at the 53rd Annual IMCA Annual Meeting & Showcase Awards to be held June 26-29, 2011 in Toronto. The presentation will occur on Tuesday, June 28th.
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Grossman will discuss how to strategically employ emerging techniques and tools to better engage key insurance industry audiences in the rapidly-evolving, "click-to-connect" digital communications landscape. Grossman will also highlight the correlative evolution PR Newswire has achieved in order to provide online communication platforms and workflow solutions that meet the needs of leading-edge, professional brand communicators. His presentation, "Re-Imagining Communications to Drive Brand Engagement," will discuss:
- How to communicate effectively within various channels, especially social media
- How to enable two-way dialogue and viral sharing to increase potential audience
- How to drive and influence conversations around brands and engage audiences to drive action
- The key ways to promote brands over social networks
"Modes and channels of communication have changed dramatically in just the last few years," said Grossman. "We can expect the rate of change in communications to continue and possibly move even more quickly in the future. In order to effectively convey messages to an organization's critical audiences, it's essential to know not only where these audiences live online, but how best to engage them amid the torrent of chatter and competing messages."
PR Newswire currently features the communication industry's most comprehensive suite of tools and services for engaging and interacting with multiple audiences on multiple channels. As the premier provider of communications solutions to the public relations, investor relations, marketing and CSR industries, PR Newswire enables marketers and communicators to produce, optimize, target and distribute content with measureable results across traditional, digital, mobile, social and search channels.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About IMCA
IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda. The organization represents over 120 companies, including the top five property casualty writers in the country.
Membership includes some of the largest multi-line insurance companies and brokerage firms in the country, regional and specialty companies, general agencies, and prominent industry suppliers. As the marketplace converges, the scope of the membership continues to expand into non-traditional areas such as wholesalers and banking.
Members include senior level management and professional staff working in the areas of advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology. Nearly 60% of the members hold titles of Senior Manager or above with 15% being in executive management. A majority are decision makers who directly control or influence millions of dollars spent through a variety of marketing and communication channels.
Contact:
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com
SOURCE PR Newswire Association LLC
