NEW YORK, July 7, 2011 /PR Newswire/ -- Incorporating social media into the practice of PR isn't just about new tactics.  The influence of the social layer is changing the practice and outcomes expected of public relations.  Today on the Beyond PR blog, we talk to a variety of PR professionals about how they've woven social media into their workflow and how their roles have changed as a result.

Read the full story here: http://blog.prnewswire.com/2011/07/07/integrating-social-media-into-the-daily-practice-of-pr/

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

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