NEW YORK, Aug. 3, 2011 /PRNewswire/ -- In today's age of information and transparency, it is critical for IR professionals to tell a broader company story to reach segmented and complex audiences through the use of various media channels.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/50816-pr-newswire-white-paper-ir-professionals

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

(Logo: http://photos.prnewswire.com/prnh/20100707/NY31723LOGO)

PR Newswire's new white paper, "The long and short of telling the equity story to all audiences," discusses the often-conflicting interests of short-term stock owners and long-term investors, and how this has forced IR professionals to re-think their communications strategies.  It offers suggestions on what media channels are most effective to tell a company's story and how to help ensure they successfully share both short-term company updates and the long-term context, ultimately managing the needs of their various and complex audiences.  

For complete information, download the white paper here.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

SOURCE PR Newswire Association LLC