NEW YORK, Nov. 4, 2011 /PRNewswire/ -- As social media continues to profoundly affect marketing and the strategic use of multiple social channels rapidly evolves, marketers are faced with the challenging task to measure and quantify the value of their social media investment.
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On November 10th at 1 p.m. ET, PR Newswire and MarketingSherpa will be hosting a free webinar, Realizing a Return on Your Social Media Marketing Investment, which will examine how marketers are overcoming the challenge of social media monetization, changing the perception of social marketing's ability to produce ROI and effectively measuring their results. Sharing data from MarketingSherpa's 2011 Social Media Monitoring Benchmark Report, the conversation will be led by three presenters: PR Newswire's Global Director of Emerging Media, Michael Pranikoff, Sergio Balegno, MarketingSherpa's Director of Research, and Meghan Lockwood, MarketingSherpa's Research Analyst.
For more information and to register for the webinar, click here.
As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals. Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About MarketingSherpa
MarketingSherpa publishes practical Case Studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits. For more information, visit http://www.marketingsherpa.com.
Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com
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