NEW YORK, Jan. 24, 2012 /PRNewswire/ -- With a population of nearly 43 million and a projected buying trend in excess of $1 trillion by 2015*, the growing African American consumer market represents enormous opportunity.

PR Newswire, the global leader of innovative marketing and communications solutions, recognizes the importance of this market and, in celebration of Black History Month, is offering customers special discounts on select communication services to reach and engage with African American media, influencers and consumers.

Click here to learn about the special Black History Month offerings.

"We recently enhanced our African American distribution offerings by incorporating 14 targeted news categories," said Dalia Paratore, director of multicultural products and services, PR Newswire. "Clients can target and share their content with journalists, producers, and bloggers who specifically cover a wide range of important African American industry sectors, such as entertainment and music, religion, health & fitness and Fashion & beauty."

PR Newswire's African American news feed is published on many highly-trafficked public news sites such as those of The El Paso Times, Las Vegas Business Press, Orlando Sentinel and KGO- TV ABC 7.

*The Nielsen Company: The State of the African American Consumer

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts
Meryl Serouya
PR Newswire
201.360.6009
Meryl.Serouya@prnewswire.com

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