NEW YORK, Feb. 13, 2012 /PRNewswire/ -- Public voting for PR Newswire's earned media awards program, The Earnies, ends tomorrow, Tuesday, February 14th, 2012 at 9 p.m. ET, and final winners will be announced on February 16th, 2012 through AGILITY@work and @AgilityAtWork.
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The Earnies, which recognizes strategic innovation and creativity of campaigns executed through social media, is the first earned media awards program in which the final winners are determined by the broader community. An expert panel of judges narrowed down the submissions to a short list of three finalists in each category. Entries were judged based on strategy, creativity, results and overall 'awesomeness' of the campaigns and three finalists were named in each of the following categories
"The influx of votes has been very impressive, with over a thousand votes cast within the first few days," said Rachel Meranus, vice president of marketing and communications, PR Newswire. "We are looking forward to tallying the final votes and announcing the community chosen winners and awarding the first ever Earnie award in just a few days."
Best Use of Video in Social Media:
- Status Creative – Refuting the claim that Grand Rapids, MI is a dying city
- New Media Strategies – NFL Players Association fighting the PR battle over the NFL lockout
- New Media Strategies - Celebrating 70 years of Jeep
To learn more about the "Best Use of Video in Social Media" entries and to cast your vote, click here.
Best Connection to Twitter, LinkedIn or Facebook Audience
- Esurance – supporting The Trevor Project
- Child's Play Communications – creating awareness and excitement about the Mega Bloks Family Club
- Redken – increasing brand awareness through fashion, pop culture and branded content
To learn more about the "Best Connection to Twitter, LinkedIn or Facebook Audience" entries and to cast your vote, click here.
We Can't Believe That Worked!
- St. Jude Children's Research Hospital – leveraging a reality TV feature spot to interact with fans in real-time
- Motion Marketing & Media – introducing Michigan to the world through "Meet Michigan"
- Byron Fernandez – conducting a public relations & marketing job search
To learn more about the "We Can't Believe That Worked" entries and to cast your vote, click here.
The Earnies Grand Prix
- St. Jude Children's Research Hospital – raising awareness for 'Hoops For St. Jude'
- Redken – celebrating Fall/Winter 2012 Fashion Week through Social Media
- BuzzFeed – reinvigorating BIC Razors for Men through the "Get Real" campaign
To learn more about the "Earnies Grand Prix" entries and to cast your vote, click here.
About PR Newswire:
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Rachel Meranus
Vice President, Marketing & Communications
201-360-6776
Rachel.Meranus@prnewswire.com
Meryl Serouya
Marketing & Communications Associate
201-360-6009
Meryl.Serouya@prnewswire.com
SOURCE PR Newswire Association LLC
