NEW YORK, Feb. 24, 2012 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced that Todd Grossman, Vice President of Sales for MultiVu, PR Newswire's multimedia and broadcast division, will be a featured speaker at Inbound Marketing Summit New York, the industry's premier inbound marketing event.
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Join Todd Grossman on Wednesday, February 29th, from 11:00 am - 11:30 during the session "Social and Broadcast Media – Convergence or Collision," where he will discuss the change in media consumption, shift in media control and subsequent importance of owned broadcast media.
"Multimedia communication is no longer a one-way push by powerful organizations, but instead, audiences are playing a much more vital and active role, very often initiating communication," said Grossman. "Given this shift, brands and organizations much put a stronger emphasis on owned media and video content creation to remain visible."
Produced by The Pulse Network, Inbound Marketing Summit New York will take place at the new chic venue, 404, from February 28-29, 2012. For more information visit: http://inboundmarketingsummit.com/event/new-york/.
With a unique mix of inspirational speakers, IMS will provide real-world case studies and cutting-edge strategies for digital, social and mobile marketing.
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About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About The Pulse Network
The Pulse Network is an Enterprise Social TV and content automation platform focused on delivering engaging programming, campaigns, events and communities. A pioneer in social media and web TV, The Pulse has become the partner of choice for numerous B2B and consumer brands.
Learn more at www.ThePulseNetwork.com.
Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com
SOURCE PR Newswire Association LLC
