NEW YORK, March 5, 2012 /PR Newswire/ -- Each time we log onto the Internet, we're greeted by an avalanche of information.  Our friends share blog posts and news stories via social networks, search engines serve up links related to our queries, and rumor and innuendo travels at light speed across our connected worlds.  How do you decide what to believe?  In today's edition of Beyond PR, we tackle the issue of vetting content and determining credibility, and offer some advice for brands and publishers seeking to build credibility with their audiences.

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Read the full story on Beyond PR: http://blog.prnewswire.com/2012/03/02/who-do-you-trust-10-tips-for-vetting-content/

Developing trust and credibility with content is the subject of an upcoming conference hosted by The Poynter Institute, in partnership with PR Newswire.  Creating Credible Content (April 11-13, 2013) will focus on how applying journalistic skills and values to corporate communications and content marketing strategies builds trusting relationships with their audiences. 

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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