PR Newswire Makes Its Website Content Embeddable via Repost.Us, Facilitating Greater Audience Engagement
PR Newswire
NEW YORK

NEW YORK, June 13, 2012 /PRNewswire/ -- PR Newswire today announced that its customers' content, accessible on PRNewswire.com, can now be embedded on interested publishers' websites via Repost.Us, helping amplify its visibility and reach.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56727-pr-newswire-makes-its-web-site-content-embeddable-via-repost-us

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

To embed content from PR Newswire's website, users can simply click on the Repost.Us button, located on each content page, to receive the embed code.  The code can then be copied and pasted wherever the user would like the content to appear on their site.  Embedded content will be automatically reformatted to match the user's site, including fonts and colors, while photos and other rich media will also be resized to fit the publication space. All embedded content carries attribution, a link back to the original article on our site, and the option to embed the content on additional websites.

"PR Newswire's website attracts approximately 3.4 million unique visitors monthly," said Josh Cohen, vice president, Content Licensing and Distribution, PR Newswire. "Repost.Us provides these visitors a way to easily incorporate content and news that they find relevant and interesting on their website, expanding the potential reach of our customers' content."

Embedded content will load dynamically in a web browser at the time it is accessed. Furthermore, the embedded versions will be automatically updated any time changes or corrections are made to the original content.  Although embedded content may not be edited or changed in any way, readers are highly encouraged to add their own commentary and insights to content they republish.

"We're really excited to add PR Newswire's customers' content to the more than one million articles and stories already available for embedding through Repost.Us," said Repost.Us CEO John Pettitt. "Maintaining online visibility is a challenge, but Repost.Us helps generate a higher click-through rate with more page views than any other traffic source, helping power one's online presence."

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Repost.Us.

Created by Free Range Content, Inc., Repost.Us delivers a world of content to more people and places on the web. Repost.Us makes whole articles embeddable—just like video. With Repost.Us, publishers of all sizes can bring their content to more readers and give their readers more content. The Repost.Us technology automates content distribution using the ubiquitous embedding paradigm with guaranteed content integrity, branding, attribution, and no risk of duplicate content search penalties or SEO dilution. Repost.Us enables publishers to extend reach beyond their own websites and increase revenue from their content. Embedding content with Repost.Us creates the opportunity for content to go not only global but also viral.

CONTACT:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com 

Meryl Serouya
Marketing & Communications Associate
PR Newswire
201-360-6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC