NEW YORK, July 17, 2012 /PRNewswire/ -- PR Newswire & the Content Marketing Institute invite you to join an informative webinar,  Press Releases: The Content Marketer's Not-So-Hidden Treasure, to discuss how the effective use of press releases can help support marketing initiatives and drive action on the part of your target audiences.

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Scheduled for Wednesday, July 18, 2012 at 3 pm EDT, the webinar will be moderated by Joe Pulizzi, Founder of Content Marketing Institute, and will feature Bob Canaway, Director, Marketing for Ektron, as well as Michael Pranikoff, Global Director of Emerging Media for PR Newswire. They will lead a conversation that will focus on the ever growing value of press releases and the key role they play in content marketing. They will also explore how to utilize press releases as a cost-effective lead generation tool and the impact of multimedia assets on press release visibility and engagement.

For more information and to register, click here.

PR Newswire is a proud sponsor of the following webinar, which is presented to you by the Content Marketing Institute.

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Rachel Meranus
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PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
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PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

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