NEW YORK, Aug. 10, 2012 /PRNewswire/ -- Cultivating a vibrant and engaged online community requires patience and planning, however its ability to power audience development, promote conversation around content, help identify brand ambassadors and increase online presence makes it all worth it – especially for small businesses.

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As outlined in the latest article on PR Newswire's small business PR website, Chris Sturk, Managing Editor of Mequoda, describes the three main components to building an online community.  To gain some basic tips for recruiting, maintaining and motivating an online community, read the complete article: click here: http://bit.ly/O7OiwY.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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