NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Rachel Meranus, PR Newswire's Vice President of Marketing and Communications, was named one of Content Marketing Institute's 2012 Orange Awards finalists for 'Content Marketer of the Year.'

(Photo: http://photos.prnewswire.com/prnh/20120821/NY60487 )

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Meranus, who is one of five finalists in the 'Leader' category, is responsible for leading all of the marketing and communications initiatives at PR Newswire, which provides innovative multimedia and workflow solutions that enable communication professionals to leverage content to actively engage their audiences. 

"At PR Newswire, we are in a unique position to be both content marketers AND providers of content marketing solutions to our customers," said Bob Seiler, Senior Vice President of Sales and Marketing.  "Embracing the practice of content marketing is our top priority and it has transformed our approach to communications.  We pass along our learnings to our customers and prospects that are looking to do the same."  

"I am honored to be recognized by the Content Marketing Institute and to be among such accomplished professionals," stated Meranus.  "We have been focusing on blending our PR savvy and skill for storytelling and relationship building with our keen understanding of the content marketing industry.  It is great to see the positive impact and return on investment that this is delivering for our customers and for our organization."

The Content Marketing Orange Awards are the only awards program that recognizes individuals and companies that are dedicated to the practice of content marketing.  This year's awards garnered more than 600 total submissions from around the globe and judging was conducted by CMI staff, Chief Content Officer magazine editors, and CMI partner brand leaders.

Finalists will be honored and winners announced at a gala event on September 6, 2012, as a conclusion to CMI's Content Marketing World conference.

About PR Newswire                               

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC