NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The emergence of online networking through social media has opened the doors for small businesses to not only connect with their audiences more efficiently and frequently than through traditional offline networking events, but also to promote online visibility and increase their chances to be found by new customers online; making it an invaluable channel for the multi-tasking small business owner.

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The fifth PR Newswire article in a six-part series from PR Newswire focused on social media for small businesses, "Which social media sites should I use for my strategy? Part Three: Networking," wraps up the discussion about mapping your small business social media strategy to the most suitable channel.  The article offers tips for building a professional and impactful presence on LinkedIn so you can network like a pro and highlights the value of Twitter to start a dialogue with your audience and find new followers.  Additionally, the article introduces some less familiar online sites that offer unique opportunities for small businesses to interact with like-minded business owners and leading business experts.

To read the complete article, visit http://bit.ly/QXXKmA.  Stay tuned for next week's article, "What Should I Be Measuring within My Social Media Strategy," the last installment in our social media series for small businesses.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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