NEW YORK, Oct. 4, 2012 /PRNewswire/ -- The changes in how people find, consume and share information has changed the media landscape forever, which has had profound ramifications for public relations and marketing professionals, as well.  According to Ninan Chacko, CEO of PR Newswire, today's marketers need to products available wherever their audiences reside, along with the crucial content that provides context for the consumer, and supports the buying decision. 

(Photo: http://photos.prnewswire.com/prnh/20090204/NY66595 )

"Every product is digitized," says Chacko, "And the context for consumption is created by content marketing.  If the product has to be available everywhere, so does that context." 

Today on the Beyond PR blog, Chacko expands on the role of content in the marketing strategy, the  unique opportunities to generate earned media that exist in today's digital information area and emerging tactical marketing and PR trends.

Read the full post here: http://blog.prnewswire.com/2012/10/04/evolving-media-and-evolving-pr/ 

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com 

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com 

SOURCE PR Newswire Association LLC