NEW YORK, Nov. 14, 2012 /PRNewswire/ -- As another year nears the end, marketing professionals are reflecting on the past year's hits and misses while thoughtfully building strategic plans for the upcoming one. 

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With content at the core of marketing today, budget-conscious and often resource-strapped small business marketers are eagerly seeking the most efficient and effective content marketing strategies. In an effort to help small businesses stay on a rewarding content marketing journey, Content Marketing Institute Founder, Joe Pulizzi, identified the six critical strategies he considers essential to success in 2013.  From developing a mission statement to initiating an employee-generated content plan, Pulizzi outlines his suggestions in the latest article on PR Newswire's small business PR Toolkit.

To read the complete article, visit: http://bit.ly/ZJNcN9.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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