NEW YORK, Nov. 15, 2012 /PRNewswire/ -- PR Newswire has extended the submission deadline for its Earnies awards program to Friday, November 30th, providing communications professionals two extra weeks to enter their most successful earned media campaigns into one of the program's ten categories.
'The Earnies' is designed to recognize individuals and organizations for breakthrough earned media campaigns executed through social media. Hosted on the AGILITY@work web site, all submissions will first be reviewed by our esteemed panel of judges including Deirdre Breakenridge, Tim Moore, Tim Washer, Joe Pulizzi and Michael Sebastian, who will consider the strategy, creativity, measurable results and overall awesomeness of the entered campaigns. From a shortlist of finalists, final winners will be determined by community voting through social media.
"We were extremely impressed with the submissions entered into our inaugural program last year and communications professionals are constantly pushing creative boundaries, producing exciting content and executing more impressive campaigns, so we are certain this year's entries will not disappoint," said Rachel Meranus, vice president, marketing and communications, PR Newswire.
For the 2012 program, PR Newswire has added additional categories to allow organizations even more opportunities to present their winning campaigns. The categories include:
- The Earnies Grand Prix
- Best Use of Video In Social Media
- Best Connection to Twitter, LinkedIn or Facebook Audience
- We Can't Believe That Worked!
- Best Use of Social Listening for Campaign Planning
- Best Visual Campaign Through Pinterest or Instagram
- Best Global Communications Campaign
- Best Integrated Campaign on a Shoestring Budget
- Best Piece of Branded Content
To learn more about The Earnies, review the categories, read about the panelists and to enter a submission, visit www.agilitycommunity.com. Join the conversation and follow the progress of the awards process on Twitter @AgilityAtWork.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Marketing and Communications
Marketing and Communications Associate
SOURCE PR Newswire Association LLC