NEW YORK, Dec. 12, 2012 /PRNewswire/ -- When owned media and earned media work in concert, the resulting impact is greater than the sum of its parts.  So too, when marketing and PR professionals blur the lines between their individual disciplines and leverage the strengths of one another, the opportunities for content marketing success multiply.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/59570-pr-newswire-earned-media-content-marketing-success-white-paper

(Photo:  http://photos.prnewswire.com/prnh/20121212/MM27686 )
(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Drawing on the experience of PR Newswire's VP of Marketing & Communications, Rachel Meranus, a veteran communications professional, PR Newswire's new white paper, "Maximizing Content Marketing: A Six-Step Plan for Agile Engagement," guides you through each phase of the cyclical process  - listening, creating, targeting, engaging, distributing and measuring -  and explains how incorporating earned media techniques into a online marketing strategy can lead to more impactful content, raise a brand's profile and deliver a greater return on investment.

To read the complete white paper, click here: http://bit.ly/MaximizingContentMarketingWP.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

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