A Six-Step Process to Maximizing Content Marketing Success
New PR Newswire white paper explores earned media techniques that power the agile engagement process and deliver greater success for content marketers
Dec 12, 2012
NEW YORK, Dec. 12, 2012 /PRNewswire/ -- When owned media and earned media work in concert, the resulting impact is greater than the sum of its parts. So too, when marketing and PR professionals blur the lines between their individual disciplines and leverage the strengths of one another, the opportunities for content marketing success multiply.
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Drawing on the experience of PR Newswire's VP of Marketing & Communications, Rachel Meranus, a veteran communications professional, PR Newswire's new white paper, "Maximizing Content Marketing: A Six-Step Plan for Agile Engagement," guides you through each phase of the cyclical process - listening, creating, targeting, engaging, distributing and measuring - and explains how incorporating earned media techniques into a online marketing strategy can lead to more impactful content, raise a brand's profile and deliver a greater return on investment.
To read the complete white paper, click here: http://bit.ly/MaximizingContentMarketingWP.
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