PR Newswire and Online Marketing Summit Discuss the Integrated Force of Converged Media on Content Marketing
Archived webinar recording is available for free
Jan 28, 2013
NEW YORK, Jan. 28, 2013 /PRNewswire/-- Central to a meaningful conversation between a brand and its audience is content; content that is relevant, imparts value, ignites interest and is consistently and readily accessible through a variety of channels.
During a recent webinar hosted by PR Newswire and Online Marketing Summit entitled Leveraging Converged Media's Impact on Content Marketing, Sarah Skerik, Vice President of Social Media for PR Newswire and Ardath Albee, CEO of Marketing Interactions led a discussion about how to create content that supports the needs of customers, as well as how to leverage the convergence of paid, owned and earned media to power a greater brand experience, drive brand awareness and form more interactive connections with your audiences.
To read the full blog post recapping the webinar, as well as access the presentations and archived recording, visit http://prn.to/X8fXkt.
To learn more about the topic of converged media, check out PR Newswire's workshop, Driving Qualified Audiences into the Funnel Using Rich Media and Distribution Networks, during the upcoming Online Marketing Summit. Enter promo code MPRN1 to receive 30% off the registration rate.
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