NEW YORK, Feb. 1, 2013 /PRNewswire/ -- Competing for search engine real estate can be challenging for a small business marketer when facing larger organizations with greater brand recognition and a loyal customer base, however putting extra focus on the optimization of content can help small businesses succeed online and gain the visibility they need to drive new audiences to their website.
Chris Sturk, Managing Editor of Mequoda, offers a few simple techniques to help small business owners better optimize various types and segments of content. In the latest article on PR Newswire's PR Toolkit, "Small Business Owners: Are You Optimizing these 5 Content Areas?" Sturk outlines basic guidelines to increase the impact of headlines, videos, images, URLs and press releases.
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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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