NEW YORK, Feb. 6, 2013 /PRNewswire/ -- In an effort to explore the changing significance of Black History Month, PR Newswire invited communications professionals to share their perspectives on the impact of Black History Month in today's modern era.

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While this year's observance of Black History Month is particularly significant because it marks the 150^th anniversary of the Emancipation Proclamation and the 50^th anniversary of the Civil Rights Movement,  according to Christina Steed, Senior Vice President of the Flowers Communications Group, Black History Month captures more than important historical milestones in the history of African Americans. Black History Month also presents an opportunity to highlight history in the making.

Her thoughts are shared in a guest post available on PR Newswire's blog, Beyond PR, available here: http://prn.to/XTV5vE.

"Black history and culture are very unique and pervasive as seen throughout the fabric of this country, from hot topics to industries including technology, science, mathematics, literature, arts, entertainment, fashion, sports, architecture, design and innovation," said Steed.  "...The spotlight in February encourages continued dialogue and elevation of Black history and culture.  It represents the springboard effect that is felt by some of the world's most influential, multi-faceted, multi-generational trendsetters."

Christina also shares some advice to brands and organizations on ways they can leverage this annual observance to meaningfully engage with African Americans.  She noted, "When brands celebrate Black culture, they educate, bring awareness to, and improve the lives of their total consumer base."

To further celebrate this annual observance, PR Newswire's Dalia Paratore and Jessica Alas took a close look at a number of diverse and captivating African American blogs which cover a wide range of themes from "a melanin-infused perspective on travel" to a "candy shop of urban automobiles." Reviews of the selected blogs will be published on PR Newswire's dedicated site for bloggers and the first review is currently available here: A Brief Blog Profile: BrownGirlsFly . 

PR Newswire also offers a suite of products to help communicators activate their Black History Month campaigns and reach and engage African American audiences throughout the year, including recently enhanced African American microlists which are highly targeted, industry-specific, media lists.  Click here to learn more about the special Black History Month offers from PR Newswire.

We invite you to read more about Black History Month campaigns and activities on our social media sites and to follow us on Google+ and on Twitter @PRNAfricanAm and @PRNMltCult.

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