NEW YORK, Feb. 7, 2013 /PRNewswire/ -- To many online marketers and digital communicators, converged media – the blending of paid, owned and earned media – signifies valuable opportunity, and at the upcoming Online Marketing Summit in San Diego, multiple PR Newswire representatives will address attendees to discuss best practices to leverage the opportunities, maintain effective cross-channel engagement and build influence and credibility across multiple media spheres.

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PR Newswire's Vice President of Social Media, Sarah Skerik will host an exclusive workshop on Monday, February 11^th at 9:00 AM called "Driving Qualified Audiences into the Funnel Using Rich Media and Distribution Networks."  This interactive session will provide actionable insights for attracting leads, strengthening rich media content marketing and successfully maximizing the converged media landscape to generate measurable results.  To learn more about the session and to register, visit: http://www.onlinemarketingsummit.com/sandiego/conference/workshops.php

Along with Sarah, PR Newswire's Divisional Vice President of MultiVu, Kevin Wilk will delve into the converged media continuum during his presentation, Convergence of Media Explained: Paid, Earned, Owned, taking place Tuesday, February 12, from 5:30 pm to 5:50 pm.  Finally, Michael Pranikoff, Global Director of Emerging Media will participate on a dynamic panel, Converged Media: Its Impact and Potential  on Wednesday, February 13^th from 4:00 pm to 4:45 pm discussing the positive impact the new landscape has on modern communications.

Online Marketing Summit San Diego, (OMS), is hosted by UBM Tech and spans three days with 40+ conference sessions and workshops where you can discover the latest insights on analytics and big data, content marketing, demand generation, email, mobile, search, social and strategy.  Visit PR Newswire at Booth #314 to discuss your current marketing strategies.

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About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Online Marketing Summit
Online Marketing Summit (OMS) connects marketers with the knowledge, experts and technologies transforming digital marketing. OMS provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in digital marketing. This approach is fused with the contextual relevance for how digital marketing influences and impacts marketing and business at-large, enabling practitioners to immediately create greater impact within their organization and with their audiences.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Manager
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC