7 Reasons Your Small Business Media Pitches Are Being Ignored...and How to Fix Them
The first in a two-part series of articles guides small businesses through the media pitching cycle
Feb 20, 2013
NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Proactive media pitching remains a powerful and cost-effective marketing tool that can be invaluable to a small business owner looking to get in front of new audiences and expand their customer base, but in an era of information overload, it is a tactic that requires more creativity, persistence and patience.
In the first article of a two-part series posted on PR Newswire's PR Toolkit, best-selling author Penny C. Sansevieri notes that in order to successfully pitch your story you must first understand why so many pitches go unnoticed. In "Why Your Small Business Pitches are Being Ignored," she provides a few golden rules to follow when looking to engage the media.
To read the complete article, visit: http://bit.ly/SmallBusinessMediaPitching.
Stay tuned for next week's article, "Thirty Ways to Make Yourself and Your Small Business Irresistible to the Media."
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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