NEW YORK, April 11, 2013 /PRNewswire/ -- In an age where we are overwhelmed with options, a self-published author will have to weigh the pros and cons of how they decide to allocate their online marketing efforts in order to promote their latest ebook. Issuing a press release announcing the new title and you, the author, as a brand, is one important component that is often overlooked in online ebook marketing.
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Marketing Director for Kbuuk, Heather Wied, discusses the benefits of press release distribution and why it should be incorporated into every overall marketing plan. In the most recent article on PR Newswire's PR Toolkit, "Self-Publishing eBooks and the PR Component," Wied believes sending out press releases can not only help you to reach different market segments and potential readers but also increase your chances to gain even more media coverage.
To learn more and access the article, click here.
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