NEW YORK, May 6, 2013 /PRNewswire/ -- As the lines between public relations, marketing, advertising and design continue to blur, the 2013 Communicators Conference offers ways to cope and lessons that you can bring to work the next day. 

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Michael Pranikoff will address through his presentation "Content to Conversion: Setting the Stage for Success" the importance, particularly in earned media, of not losing sight of what your content is supposed to achieve and drives your desired outcomes.

As Global Director of Emerging Media at PR Newswire, Michael Pranikoff is responsible for educating PR Newswire staff and customers about the role of emerging media in marketing / communications.  Michael has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire's Emerging Media Seminars since 2006. PR Newswire is a gold sponsor of the conference. 

Organized by the Portland Metro Chapter of the Public Relations Society of America (PRSA) and the Oregon-Columbia Chapter of the International Association of Business Communicators (IABC), the Communicators Conference has been the premier professional development opportunity for communicators in the Portland metropolitan area since 1996.

About PR Newswire

PR Newswire (http://www.prnewswire.com/) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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