NEW YORK, Aug. 5, 2013 /PRNewswire/ -- Content marketing strategy?  Check.  But what is the next step once you've committed to producing quality content and sold the concept to senior leadership?

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"We all need to use storytelling to build relationships, credibility, trust and influence," says Ginny Pulos, Founder and President of Ginny Pulos Communications. "Companies are overlooking a vast asset, sitting right in their own offices.  Everyone can be powerful in building the focus, the brand, the persuasion, the sparkle, the team and the client's goals."

The second installment in PR Newswire's Storytelling Google+ Hangout series will build upon the foundation laid in the first hangout, Using Storytelling to Drive Business Goals, in which Blair Caplinger of Telling Media and Ben Zenick of Zencos explained the importance of the "why" factor as a point of differentiation and how to transform executives into Chief Storytelling Officers. Drawing from her background in speech and media training, Ms. Pulos will explain the steps necessary to shift storytelling from executive ownership to a pervasive company culture.

For more details and to join the Hangout: http://prn.to/persuasion

The Hangout will illustrate how a comprehensive brand narrative can inspire, persuade and, ultimately, drive sales.  Examples of brands and executives who have used storytelling to inform the market and increase consumer engagement will be featured by Ms. Pulos.

To view the first Storytelling Hangout: http://bit.ly/13hr0ND 

About PR Newswire 
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com 

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