NEW YORK, Sept. 12, 2013 /PRNewswire/ -- While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., explores marketing missteps many authors make – and explains why they could be obstacles in the path to success – in the latest article from PR Newswire's Small Business PR Toolkit. Marketing a book is a full-time job, and sometimes it's hard to figure out what to prioritize; Ms. Sansevieri offers clear tips on ways authors can create buzz and stay engaged with their audience, beginning before the book is published and continuing throughout the author's career.

(Logo:  http://photos.prnewswire.com/prnh/20110831/NY59180LOGO)
(Logo:  http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a)

To learn more:  http://bit.ly/1d3834P

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Pamela Bartlett
Vice President, Channels
PR Newswire
+1.201.360.6016
pamela.bartlett@prnewswire.com

SOURCE PR Newswire Association LLC