TORONTO, Nov. 14, 2013 /PRNewswire/ -- A crisis can catch any brand off-guard, especially as social media offers the opportunity for missteps to go viral and snowball beyond anything that would be expected. A lot of attention is paid to how companies react and conduct themselves during a crisis; effective communications during this time can minimize reputation-loss and earn back respect, if not completely turn the tide in a brand's favor, while a poor reaction can take months, if not longer, to recover from or live on as an easy target for criticism.
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Having a plan in place before a crisis happens is essential to prevent it from spiraling out of control. Moderated by Tom Layer, Divisional Vice President of CNW Group, Shana Harris, COO of Warchawski, and Gerard Braud, Crisis Communications Expert at Braud Communications, will offer insight on the following topics:
- Planning for crisis incidents and having the right tools in place;
- Engaging in rapid response;
- Putting crisis plans into action; and
- The role of social media in a crisis.
About CNW Group
CNW connects organizations to relevant news audiences through integrated, intelligent communications and disclosure services. CNW offers newswire distribution, enriched news releases, webcast, video, photography, translation, regulatory filing services and MediaVantage, a web-based reputation management application and communications workflow solution. CNW has been an industry leader since 1960.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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