NEW YORK, Nov. 22, 2013 /PRNewswire/ -- The significant changes in the digital media environment that are so instrumental in shaping public opinion today require professional communicators to continually update and refresh our strategies and tactics.  Today's blog post identifies trends in public relations for the coming year, and emphasizes the importance of engaging audiences directly across multiple channels and by employing a variety of content formats.

Read the full post, titled "PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences," by following this link:  http://budurl.com/PRtrend14.

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Caitlin Carragee
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caitlin.carragee@prnewswire.com

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