NEW YORK, Dec. 10, 2013 /PRNewswire/-- Time and again, studies have demonstrated the value of multimedia in increasing reach and engagement when used in marketing efforts.¹ We are an increasingly digital—and visual—society, and with the wealth of information available today rich content is a way of "cutting through the noise" as brands compete for finite audience attention. But what opportunities does multimedia offer for PR?

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PR Newswire and PR News surveyed 452 communications professionals on the state of multimedia earlier this year, and are now hosting a free webinar on the findings. Join Michael Pranikoff, PR Newswire's Global Director of Emerging Media, and Matthew Schwartz, Group Editor at PR News, who will discuss the industry trends identified in the survey free webinar on Wednesday, December 11, 2013 at 1 PM ET.

The State of Multimedia Use in PR 
Wednesday, December 11, 2013
1:00PM ET

To learn more and to register: http://prn.to/multimediainpr

About PR Newswire  
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

¹ http://www.nbcnews.com/id/52480871/ns/business-small_business/t/secret-marketing-busy-people-who-dont-have-time-read-infographic/#.Uemd8dLVAqY

SOURCE PR Newswire Association LLC