NEW YORK, Dec. 12, 2013 /PRNewswire/ -- It is almost impossible to find an article on the publishing industry that is not focused on eBooks—but publishers and authors looking to expand audience reach would do well to embrace additional publishing formats. Audio publishing, for example, accounts for $1 billion in sales annually.[1] Marketing your audio book comes with some unique opportunities—and some unique challenges.
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Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., offers best practices for promoting your audio books in her latest article for PR Newswire's Small Business PR Toolkit, from sharing sample chapters on your website to hosting a podcast or a webinar to educate your audience on your topic and promote your work. If you have some additional resources, Sansevieri recommends producing a book trailer, a promotional preview which combines audio and visual elements to bring your work to life.
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[1] http://www.audiopub.org/press/APASurveyPressReleaseFINAL.pdf
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