NEW YORK, Feb. 24, 2014 /PRNewswire/ -- Though many sensational headlines would lead you to believe otherwise, the press release is here to stay and remains a valuable tool in the communications arsenal. Releases can drive an organization's online visibility and discoverability, achieve long-term brand exposure and awareness, and secure media coverage, to name a few results. To secure these outcomes, communications professionals must craft interesting, compelling content that inspires social sharing and conversation.

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Sarah Skerik, PR Newswire's VP of Content Marketing and editor of the Beyond PR Blog, will offer expert advice for creating press releases that can compete with the best online content in a free webinar, Tactics for Maximizing the Results of Your Press Releases. The webinar will cover:

• Writing headlines that do more than just grab attention –they inspire action
• How to construct your news release copy to channel the interest of your readers
• Strategies for optimizing content for maximum search engine benefit for your brand

For more details and to register: http://prn.to/PressReleaseTactics

About PR Newswire  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

SOURCE PR Newswire Association LLC