NEW YORK, Feb. 26, 2014 /PRNewswire/ -- With so many first impressions made online, small business marketers need to make web properties and digital channels a priority. There is an increased need to actively evaluate your website and make sure it is fulfilling its ultimate purpose: driving sales. Regardless of the product and the audience, there are some key elements all successful websites have in common.

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her checklist for making sure your website is working for your customer and, ultimately, your business in her latest article for PR Newswire's Small Business PR Toolkit. From basic tips like simplifying and proofreading copy, to setting up Google Analytics and a press kit, through providing a clear call to action for sales, Sansevieri's tips will help you optimize your website and stand out from your competition.

To learn more: http://bit.ly/1o5USnl

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC