NEW YORK, March 10, 2014 /PRNewswire/ -- Though you may have heard opinion to the contrary, radio is not only here to stay, it is growing. Over the last 21 years, over 9,000 new stations went on the air—and 2013 continued the trend[1]. Growth in this market is particularly important for marketers looking to reach a multicultural audience: roughly 95% of Hispanic consumers in the United States listen to the radio in an average week[2].
PR Newswire is proud to be the official media partner of the 2014 Radio Ink Hispanic Radio Conference on March 10 & 11, 2014, at the Hyatt Regency Mission Bay, San Diego, California. This fifth edition of the conference brings together leaders in the Hispanic radio community and experts on Hispanic advertising and media. Conference sessions will help media and communications professionals focused on the Hispanic market:
- Deliver tactics and a strategy for generating increased advertising investment in the Hispanic radio sector
- Understand market trends to inform programming and drive audience growth
- Achieve higher revenue
"We are excited about our partnership with PR Newswire to spread the news about the 5th Hispanic Radio Conference in San Diego, March 10-11," said Deborah Parenti, EVP, Radio, Streamline Publishing. "This is a powerful event that brings together the leadership of Hispanic radio, which reaches a majority of the Hispanic population in America. PR Newswire is extremely effective in delivering news about the conference to these important influencers and decision makers."
PR Newswire supports marketing efforts to multicultural audiences through its Multicultural Markets offerings. Our solution set can help you reach print and online publications, broadcast media and blogs servicing your target market. Our Hispanic News Release Distributions and Audio News Releases will help your brand's story stand out to your target audience in the Hispanic market.
To learn more about PR Newswire's multicultural products and services click here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com
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[1] http://diymedia.net/wordpress/2013/08/14/the-health-of-radio-by-the-numbers/
[2] http://www.arbitron.com/downloads/Hispanic_Radio_Today_2013_execsum.pdf
SOURCE PR Newswire Association LLC
