NEW YORK, Sept. 8, 2014 /PRNewswire/ -- Buyers are using search, social and mobile to conduct in-depth research before committing to purchases. Building trust with consumers at this pivotal moment in the decision-making process is critical to influencing buyer behavior, and visual media is one of the most persuasive mediums to capture attentions, drive brand awareness, and seed engagement across information channels.

"Awareness is much more than just telling a person about a problem or issue," says Heather Paul, public affairs specialist for digital and social media at State Farm, "To truly raise awareness, communicators need to use visual media to get their audience to invest emotionally in the topic." Paul will discuss how State Farm uses visual storytelling to create a meaningful buyer experience at the upcoming live event, "Demand Audience Attention NOW: Creating Your Organization's Visual Moment of Truth" on Tuesday, September 16 from 8:30 AM-10:30 AM CDT in Chicago. Follow the link to learn more and register now:
http://prn.to/XLX020

Attendees have the opportunity to participate in an interactive visual storytelling workshop with PR Newswire's Global Director of Emerging Media, Michael Pranikoff and MultiVu's Divisional Vice President, Chris Poidomani. Key takeaways and questions from the discussion can be shared on Twitter using the hashtag #visualcomm.

Special Offer: PR Newswire members may use promo code PRN5 to receive a discounted registration rate of $10.          

About PR Newswire                                   

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Sarah Skerik
VP, Strategic Communications
201-360-6710
Sarah.skerik@prnewswire.com

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