Reaching the Middle Kingdom: Extending Your Brand in China

China is estimated to be the world’s largest consumer market by 2020. Today, China's middle class – numbering more than 250 million in 2008 – is one of the fastest growing in the world, with high purchasing power and a willingness to spend on foreign brands. Many big brand western companies – KFC, McDonald's, Nike, Levi's and others - have already begun to take full advantage of the consumer culture of the youthful Chinese middle class. The efforts of these companies have created a true demand among Chinese people for all things western and have thus paved the way for other companies to tap into this affinity. Companies willing to listen and learn about best practices in communicating with this growing and influential market will reap the benefits. 

This interactive discussion led by two of PR Newswire’s esteemed China experts, Yujie Chen and John Williams, will lay the foundation to help you tell your stories and connect with this burgeoning middle class.

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Covering the Bases to Successful Communications: Integrating Your MediaRoom and Social Media Strategy

Reaching the engaged audiences who gather in social networks presents both a challenge and opportunity for communications professionals. By integrating your traditional communications strategy with social media tactics, you can give your organization's message additional visibility and foster interaction with your news.

Join us for this FREE webinar and learn how PR Newswire's MediaRoom facilitates an effective communications strategy and provides the solution to bridge traditional and emerging media.

During this insightful discussion, we will address the following questions: 

• What is the value of a MediaRoom?
• How can your online MediaRoom serve as a foundation for your emerging media strategy?
• How can you automate the integration process to save time and money?

Moderator:

Dee Rambeau, Managing Partner-Business Development, The Fuel Team, a PR Newswire Company

Panelists:

Allan Schoenberg, Director, Corporate Communications, CME Group

David Meerman Scott, Marketing Strategist & Author of The New Rules of Marketing & PR

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